Qudos Bank
Branding and launch campaign
Qudos Bank is an Australian mutual bank providing a variety of financial services including home loans, personal loans, car loans, credit cards, savings, financial planning assistance and foreign exchange products and services to their members.
Whilst working as a junior designer for Digilante, I was tasked with producing day-to-day and campaign collateral for Qudos Bank and Qudos Bank Arena. Working under the guidance of a Mid-level designer I was able to produce both print and digital assets, including various campaigns for their award winning home loans and environmental signage for the new Ascot Branch in Queensland.
My role
Junior Designer
Campaign Development, Print Media, Digital Media, OOH, ATL, Digital Marketing, Website Banners, Social Media
Client
Qudos Bank
Agency
Digilante
Year
2018
Fatten Your Kitty Campaign
Throughout the course of the financial year, Qudos Bank run a series of commercial campaigns with relatable, accessible and contemporary messaging, across print, digital and outdoor platforms to promote their personal loans, home loan and term deposit products.
‘Fatten your kitty’ was a campaign aimed at increasing term deposit growth through digital channels such as adwords, social media and digital screen advertising at Qudos Bank Arena.
The Results
It was the most successful Term Deposit campaign ever for Qudos Bank - bringing in approximately $15 million of deposit balances.
